BLANC!
Blanc Festival, founded in 2009, has grown into one of the most renowned design and creativity events in Spain. For the 2024 edition, we were tasked
with creating a campaign that not only promoted the event but also resonated
deeply with the design community. The resulting concept treats the festival
as therapy for a shared affliction: the addiction to design—something every
professional in the field can relate to.
The campaign aimed to foster a sense of community among attendees
by acknowledging this "design addiction," or diseñodependencia,
and opening a dialogue about approaching work and creativity
in a healthier, more balanced way.
The campaign positions Blanc Festival as a space for reflection and recovery,
using humor and self-awareness to explore the struggles of being "hooked
on design." It conveys the message that while this addiction binds the creative community, it’s possible to break free—or at least channel it more positively
—through connection, support, and a fresh perspective gained at the festival.
©2024
[CAMPAIGN]
Client: Blanc! Festival
Year: 2024
Made in buachos!
- Buas!!
- achos!
- Gallut
[INFO]
www.blancfestival.com
@blancfest